Case Studies

Hair & Compounds, Inc.

Hair & Compounds Logo

Services Provided: 


Digital Media Management 

Content Creation 

Influencer Marketing

Market Research 

Strategy

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Michaels Santa Monica

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Services Provided: 


Social Media Management

Website Management

Content Creation 

Strategy 

Marketing

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LACMA

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Services Provided:


Content Creation 

Content Curation

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Hair & Compounds Case Study

Beauty Industry

Hair & Compounds, Inc. had been in business for 25 years before investing in marketing. Peridot Media Agency was hired at the beginning of their transition to integrating digital marketing strategy into their overall business objectives. 


Projects: 

  • 1 Platform Strategy - Instagram 
  • 1 Year Campaign  


Overview: 

I worked with Hair & Compounds in the beauty industry to do the following:  

  • Developing content to increase engagement across the platform 
  • Integrating user generated content into social media efforts 
  • Managing community management 
  • Influencer marketing campaigns 
  • Strategic messaging across Instagram 
  • Conducted customer interviews 


Strategies & Tactics: 

  • Developed consistent social media content pillars focused on delivery of key messages. 
  • Actively monitored social media accounts for brand engagement, conversation, and mentions
  • Implemented growth hacking experimentation to accelerate organic growth. 
  • Conducted market research to highlight the company's unique position and value propositions. 
  • Developed influencer relationships through takeovers and brand partnerships
  • Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos
  • Developed data management system enabling the day-to-day assessment of social efforts connected to the bottom line.  
  • Developed an online forum for hair extension artists 


Results: 

  • Generated over 200k in sales from customer on Instagram after 1 year of service 
  • Increased followers by 4,000+ of highly qualified leads | 31% growth rate. 
  • Increased user-generated content submissions by 200% to an average of 50 mentions of the brand each week
  • Secured 6 Instagram takeovers with variety of influencers. Influencers took over Instagram account for the day and shared a look behind their training, daily activities, how they use the product, and their clients feedback. 



Here's how I was able to generate over $10,000 in revenue from Instagram in 3 months at Hair & Compounds.


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Michaels Santa Monica Case Study

Hospitality Industry

Michael's Santa Monica hired Peridot Media Agency as an in-house marketing and social media manager. 


Projects: 

  • 2 Platform Strategy - Facebook & Instagram 
  • 1 Year Campaign 
  • Website development 
  • Large Party Reservation System


Overview: 

I worked with Michaels Santa Monica in the hospitality industry to do the following:  

  • Developed consistent social media content pillars focused on delivery of key messages.
  • Integrating user generated content into social media efforts 
  • Created referral program with local concierges 
  • Developed a website on SquareSpace and managed daily updates 
  • Created featured artist exhibition 


Strategies & Tactics: 

  • Developed consistent social media content pillars focused on delivery of key messages. 
  • Actively monitored social media accounts for brand engagement, conversation, and mentions
  • Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos
  • Created a system for large party reservation using a pre-selected menu and deposit 
  • Formed partnerships with local concierges 

Results:

  • Increased Instagram followers by 100% by adding 1000+ new  followers  
  • Increase engagement by 35% to an average 1k impressions a week 
  • Increased large party reservations by 25% 


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LACMA

Museums Industry

Peridot Media Agency was hired as a Social Media Developer for the Los Angeles County Museum of Art (LACMA).  


Projects: 

  • 5 Platform Strategy - Facebook, Instagram, Twitter, Snapchat, Tumblr 
  • 6 Month Campaign
  • Partnership with Disney @ohmydisney 


Overview: 

I worked with LACMA in the museum industry to do the following:  

  • Supporting PR campaign and strategic messaging across Instagram, Facebook and Twitter. 
  • Launching targeted Facebook, Instagram and Snapchat advertising campaigns to support gallery exhibition and special events. 
  • Managing community management and social networking efforts
  • Integrating user-generated content into social media efforts


Strategy & Tactics:

  • Developed consistent social media content categories focused on gallery exhibitions, partnerships, and events. 
  • Created blogs based on information from LACMA's encyclopedic collection of art. 
  • Launched partnership campaign with Disney by creating a narrative with art from the collection. 


Results: 

  • Reached an audience of over 2.5 million followers 

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